Sheridan urges punters to ‘trust your skin’ in new print and experiental campaign via Banjo, Sydney

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Screen shot 2012-09-17 at 3.46.28 PM.jpgSheridan, via Banjo, Sydney, has launched a new print campaign urging customers to ‘trust your skin’ when selecting bed sheets.

The campaign of six images is being run in print and billboard, while interactive Trust Your Skin ‘feel stations’ have been installed in stores, allowing shoppers to touch and compare before buying.