Smiggle launches ‘Bob & the Smiggle Colour Lab’ mobile game via Visual Jazz Isobar Melbourne

Smiggle has brought the colour and energy of its stationery brand to life with the launch of its first official mobile app, ‘Bob & the Smiggle Colour Lab’, now available through iTunes via Visual Jazz Isobar Melbourne.

Created in conjunction with Smiggle, Bob & the Smiggle Colour Lab is a physics puzzle game that’s all about quirky, fun and challenging brain teasers.

‘Bob’ is a splash of colour who loves exploring the Smiggle Colour Lab but needs help to find his way, with users guiding him through the Lab by solving complex puzzles.

Says Emma Fulford, marketing manager at Smiggle: “Excitement has been building amongst Smiggle’s fan base for weeks now, as we encouraged our Facebook fans to give us feedback on the game design. We’re now very happy to officially introduce Bob to the world.”

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Erik Hallander, interactive director at VJI, said the team hoped to see Bob gain universal popularity.

Says Hallander: “We conducted extensive user testing throughout the build and we’re confident that Bob has very broad appeal. Smiggle backed this game with the simple intention to create a great experience that all gamers, including but not exclusive to Smiggle fans, would love to play with.

“It’s the first mobile app for Smiggle and it’s very exciting to roll it out and watch it take off from here.”

There are 48 puzzles within the first launch of the game, with more developments to come. Users guide Bob through the colour lab by solving realistic physics and gravity challenges, picking up extra points along the way to unlock costumes and special features.

Bob & the Smiggle Colour Lab is now available for iPad, iPhone and iPod touch for $0.99AUD.