Sweet win: incumbent Ogilvy Healthworld retains Roche Diagnostics Diabetes Care business
Ogilvy Healthworld has fought off fierce competition to be reappointed as the agency of record for Roche Diagnostics Diabetes Care Australia. The agency pitched against other leading healthcare agencies to scoop the client's advertising, digital, retail and media business.
"Ogilvy stood out with an insightful creative solution that was integrated through all the channels," said Connor Holmes, marketing manager for Roche Diagnostics Diabetes Care.
David Bailey, Ogilvy Healthworld's client services director, said the
win was proof of success of the new integrated approach at Ogilvy.
Bailey led the combined pitch by Ogilvy Healthworld, Neo@Ogilvy and
OgilvyAction.
"Being the incumbent agency usually means that getting a fresh point of view can be challenging. But having a diversity of talents under the Ogilvy umbrella enables cross-pollination of ideas and fantastic execution," he said.
Ogilvy Healthworld has held the Roche Diagnostics Diabetes Care portfolio for three years. The agency will be primarily responsible for the portfolio's advertising, digital and retail business while Neo@Ogilvy will service the media business.
"Being the incumbent agency usually means that getting a fresh point of view can be challenging. But having a diversity of talents under the Ogilvy umbrella enables cross-pollination of ideas and fantastic execution," he said.
Ogilvy Healthworld has held the Roche Diagnostics Diabetes Care portfolio for three years. The agency will be primarily responsible for the portfolio's advertising, digital and retail business while Neo@Ogilvy will service the media business.
Nice work uncle DB, smashing it!