Sydney boutique agency Jim Jam wins Tourism Tasmania account against 38 other agencies

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017.jpgTourism Tasmania has appointed Sydney boutique agency Jim Jam to handle creative after competing for the 3-year account against 38 agencies.

This is a huge win for Jim Jam who will take over from incumbent agency Whybin\TBWA Melbourne.

Says Scott Bacon, Tourism Tasmania minister: “In an increasingly competitive environment, we were looking for a creative agency that can develop campaigns that would distinguish Tasmania from other mainland states and territories.

“The company’s main focus over the coming months will be to incorporate Tasmania’s new destination brand work into an advertising style that can be used in a consistent way to promote Tasmanian tourism.”

Jim Jam’s managing director, Stephen Giderson said they were absolutely delighted to have been awarded the contract to service Tourism Tasmania.

Says Giderson: “We strongly believe Tasmania is one of the most unique and wonderful destinations in Australia, and we look forward to helping Tourism Tasmania to share its story and give people reasons to holiday on the island.”

Bacon said Jim Jam’s creative talents and their ability to collaborate with clients and media agencies saw them secure the highest rating in the tender process.

Says Bacon: “They provided the greatest insights into Tasmania’s potential tourism customers and applied these insights to their creative work.

“They also demonstrated the strongest and most considered insight into the challenges and opportunities of bringing people to Tasmania.

“By securing the services of Jim Jam for our creative advertising, Tourism Tasmania will be drawing on their knowledge and talents to help build a strong and sustainable local tourism industry and create jobs for Tasmanians.”

Jim Jam’s clients include Australian National Maritime Museum, Macquarie Bank and Travel Concierge Sydney Airport.

Tourism Tasmania’s previous advertising contract expired on 1 July, and the appointment of Jim Jam concludes a highly-competitive and exhaustive two-stage tender process that began in March 2012.