Toyota takes pride in Camry and Aurion being 'Built by Australians for Australians' in new campaign via Saatchi & Saatchi, Sydney
Toyota, via Saatchi & Satchi, Sydney, has launched a new campaign to
proudly claim Camry and Aurion are both 'Built by Australians for
Australians'.VIEW THE SPOT
Don't mind it, at all.
It's pleasant looking and sounding, but this ad spent 45 seconds telling me what I already knew, without giving me a genuine reason to buy a motor car except for feeling sorry for people who are probably going to be made redundant by robots or Chinese in the next few years.
Also, credits?
Soft.
I would say its going back to the old Toyota ads from saatchis... Except it's not great fellas. I'm sure you can do better, in fact I've seen you do it.
How far back, 12:46? A week or two? Soft stuff like this wouldn't have left the agency in my day
I like it.
Makes me feel warm and fuzzy and the pictures are pretty.
Well done Saatchi. Better than other car fluff. I've seen.