Vegetarians can go to Hell in new campaign via Barnes, Catmur & Friends, Auckland
As part of its campaign to promote Hell Pizza, Barnes, Catmur &
Friends Auckland produced this TVC, focusing on the brand's new
alternative to chicken, quorn, that is now available and how much they
love vegetarians. VIEW THE SPOT
I HATE VEGETARIANS BUT LIKE THIS AD. MAY THE DEVIL BE WITH YOU ALL. LOL
BCM normally knock it out of the park, but this lacks their customary clear thinking and impeccable tone. The headline 'Vegetarians can go to Hell' is far better than this tvc, unfortunately.
Shite.
...that's un-good. Very.
This approach doesn't make much sense.
The company go out of their way to make a product for vegetarians but obviously the authors of the ad have only contempt for vegetarians (their buying audience).
A very mixed message. The joke only works for people who don't want the product.