Volkswagen launches campaign for Sydney Swans before grand final day via DDB Sydney
Volkswagen has launched a campaign in support of their sponsorship of The Sydney Swans ahead of this weekend's AFL grand final via DDB Sydney.The campaign was shot by photographer Lou D'Angelo.
Client: Volkswagen
Agency: DDB Sydney
Creative Director: Simon Cox
Art director: Richard Gray
Art Buyer: Leesa Murray
Photographer: Lou D'Angelo
Producer: Samantha Lee @ Coco Productions
Decent enough idea for this brief.
The headline should be a bit smaller and placed a tiny bit lower, but like someone wise once said, nobody notices good typography, they're too busy reading the ad.
GO HAWKS!
probably not though...
GRAY MATTER!
Not sure if I would really PR this.
We will need a bigger cup holder.
Headline seems a little familiar. FNL circa 1999, anyone?