Zoo Victoria promotes Melbourne Zoo, Healesville Sanctuary and Werribee Open Range Zoo in new TVC via Grant Day James + Visual Playground
After already producing a successful TVC earlier in the year to boost membership for Zoos Victoria, Grant Day James and Visual Playground's latest ad promotes the three Victorian Zoos- Melbourne Zoo, Healesville Sanctuary and Werribee Open Range Zoo and lets parents know that kids can get in for free over the school holidays.WATCH THE FIRST SPOT
WATCH THE LATEST SPOT
To create a sense of excitement and wonder at the zoo, Visual Playground
created three distinct zoo environments filled with foliage and plants
along with textures and photos of animals from each zoo. A photo-shoot
took place with children appearing to interact with the animals. The
photos of the children and animals were then animated to add visual
interest to the scenes.The result is an overwhelming success with both the agency Grant Day James and Zoos Victoria extremely pleased with the result.
The commercial is currently on air and is also screening at selected cinemas prior to Madagascar 3.
Did I just watch a 30 second Flash banner?