Adshel invites Melbourne's Adland to flex its creative muscles in live challange to battle street violence - Weds Nov 14 at Thousand Pound Bend
Adshel has joined forces with not-for-profit organisation Step Back Think for their annual Creative Challenge, this year held in Melbourne. The event, on Wednesday November 14 at Thousand Pound Bend, not only aims to promote the expression of outdoor creativity but will be looking for a concept that will drive home Step Back Think's anti-violence message with a $100,000 Adshel campaign.Agencies can register up to four teams with a maximum of two representatives per team.
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Adshel is calling for Melbourne advertising and marketing professionals
to register their teams to take on the challenge. For those unfamiliar
with the format, competing teams will have one hour to develop two
concepts in response to the brief. The winning concept will be judged on
the night by a panel of industry experts and advertising gurus, this
year including Matt Batten, national executive creative director at
Wunderman, Adam Ferrier, founding partner of Naked Communications and
David Ponce de Leon, creative director at DB network.
Aside from recognition from some of the best in the business, the creative team with the best idea will be awarded return flights to the Big Apple to attend the New York Festival's International Advertising Awards in 2013, including accommodation and $500 to spend. The winning team's agency will also receive five licenses of the latest Adobe Creative Cloud.
Says Nicole McInnes, director of marketing, Adshel: "We have an extremely talented creative industry here in Australia and it has been great to see the industry shine through its participation in the Creative Challenge over the past few years. We are proud to continue our support for this event and provide an opportunity for Australian creative minds to put their skills to test for a great cause.
"We wanted to capture both the spirit of advertising and the versatility of leading-edge outdoor mediums through the Creative Challenge. But nothing gives us more of a buzz than giving creatives the opportunity to put their amazing talent towards a good cause, and when you read about the often fatal consequences a single punch can have, I think the brief this year will inspire Melbourne's creative community to outdo themselves, quite literally."
Says Mark Carbone, last year's winner and art director from BMF: "Solving a brief in only an hour, in the same room as those you are competing against, is tough, but the reward, a trip to the big apple, is totally worth it."
Aside from recognition from some of the best in the business, the creative team with the best idea will be awarded return flights to the Big Apple to attend the New York Festival's International Advertising Awards in 2013, including accommodation and $500 to spend. The winning team's agency will also receive five licenses of the latest Adobe Creative Cloud.
Says Nicole McInnes, director of marketing, Adshel: "We have an extremely talented creative industry here in Australia and it has been great to see the industry shine through its participation in the Creative Challenge over the past few years. We are proud to continue our support for this event and provide an opportunity for Australian creative minds to put their skills to test for a great cause.
"We wanted to capture both the spirit of advertising and the versatility of leading-edge outdoor mediums through the Creative Challenge. But nothing gives us more of a buzz than giving creatives the opportunity to put their amazing talent towards a good cause, and when you read about the often fatal consequences a single punch can have, I think the brief this year will inspire Melbourne's creative community to outdo themselves, quite literally."
Says Mark Carbone, last year's winner and art director from BMF: "Solving a brief in only an hour, in the same room as those you are competing against, is tough, but the reward, a trip to the big apple, is totally worth it."
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