Amnesty International launches new ‘Trial by Timeline’ Facebook app via Colenso BBDO NZ

Amnesty International has launched ‘Trial by Timeline‘ – a Facebook application that scans your Facebook Timeline and shows people what some of their comments or behaviours might have cost them in different countries around the world, just for being themselves via Colenso BBDO New Zealand.

To launch their new positioning statement “Protect the Human” and to raise awareness of their work, Amnesty International wanted ordinary New Zealanders to experience first hand what it might be like to live without basic human rights, like the freedom of expression.

Says Rebecca Emery, Amnesty International’s deputy director, Rebecca Emery: “These are issues that Amnesty International deals with everyday and are a reality for so many

people around the world. Trial by Timeline is a fantastic opportunity for us to bring a greater

understanding of human rights issues to New Zealanders in an accessible and creative way.”

Says Nick Garrett, Colenso BBDO Managing Director: “It’s nice to be able to contribute to a societal challenge and use creativity for good. We hope it will make a difference.”

Client: Amnesty International

Brand: Protect The Human

Animation – Designer: Scott Wilson