Amnesty International launches new 'Trial by Timeline' Facebook app via Colenso BBDO NZ

convicted.jpgAmnesty International has launched 'Trial by Timeline' - a Facebook application that scans your Facebook Timeline and shows people what some of their comments or behaviours might have cost them in different countries around the world, just for being themselves via Colenso BBDO New Zealand.

To launch their new positioning statement "Protect the Human" and to raise awareness of their work, Amnesty International wanted ordinary New Zealanders to experience first hand what it might be like to live without basic human rights, like the freedom of expression.
punishment.jpgSays Rebecca Emery, Amnesty International's deputy director, Rebecca Emery: "These are issues that Amnesty International deals with everyday and are a reality for so many
people around the world. Trial by Timeline is a fantastic opportunity for us to bring a greater
understanding of evidence.jpghuman rights issues to New Zealanders in an accessible and creative way."

Says Nick Garrett, Colenso BBDO Managing Director: "It's nice to be able to contribute to a societal challenge and use creativity for good. We hope it will make a difference."

Client: Amnesty International
Brand: Protect The
SummaryScreen.jpgHuman

Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Digital Creative Director: Dan Wright
Art Director: Anna Stickley
Copywriter: Ben Polkinghorne
Account Director: Helen Fitzsimons
Account Executive: Eileen Cosgrove-Moloney
Planner: Hayley Pardoe
Agency Producer: James McMullan
Client Name & Title: Rebecca Emery Deputy Director ( Campaigns, Research, Advocacy & Communications)
Client Name & Title: Anita Harvey, Media & Communications Manager

Production Company: Assembly
Animation - Executive Producer: Amanda Chambers
Animation - Design Lead: Matt von Trott
Animation - Designer: Scott Wilson

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