Aussie creatives shine at IAB MIXX Awards in NY; Whybin\TBWA\Tequila snares three gold awards
Australian creative agencies have proven their might on the global stage, taking out three golds, four silver and one bronze Award at the eighth annual IAB MIXX Awards in New York overnight. The wins are Australia's largest haul on this global stage of digital advertising creativity, proving that Australian creative agencies are among the best in the world.Whybin\TBWA\Tequila, Sydney snared all three of the Gold Awards and one silver, with Leo Burnett Melbourne taking home two silver Awards and George Patterson Y&R Sydney one silver. Droga5 Australia secured the bronze.
Paul Fisher, CEO IAB Australia went to the awards to proudly support the Australian finalists applauding loudly as the winners were presented.
Says Fisher: "It was immensely satisfying to see so many Australian
campaigns presented as finalists and for eight out of 10 of them to win
awards was brilliant. It was a fantastic showing by Australian digital
creative on a truly global stage at one of the worlds most prestigious
awards nights."
Australian campaign entries made up 10 of the 111 finalists from 30 countries across the 27 award categories this year.
The full list of Australian finalists and winners are as follows:
Branded Content - Single execution
Australian Bureau of Statistics, Leo Burnett, Spotlight - finalist
Cross-Media Integration- Campaign
Insurance Australia Group, Whybin\TBWA\Tequila\, NRMA Car Creation - GOLD
Digital Out-Of-Home-single execution
Insurance Group Australia, Whybin\TBWA\Tequila\, NRMA Bus Shelter - SILVER
Public Service/Not For Profit
NGIA, VML Australia, Improve your plant/life balance - Finalist
St Vincent de Paul Society, George Patterson Y&R Sydney, Signed Finds - SILVER
Mars Petcare, Whybin\TBWA\Tequila\, The Pedigree Adoption Drive - GOLD
Direct Response and Lead Generation - Campaign
Insurance Group Australia, Whybin\TBWA\Tequila\, NRMA Car Creation - GOLD
Online Commercial - Single Execution
Kraft's Boost, Droga5 Australia, Moreing - BRONZE
Experimental and Innovative - Campaign
Giant Bicycles, Leo Burnett Melbourne, Everyday rider Sponsorships - SILVER
Social Marketing - Campaign
7-Eleven Slurpee, Leo Burnett Melbourne, BYO Cup Day - SILVER
Campaign and single execution winners in the 27 categories were announced after a competitive process judged by an all-star lineup of cross-industry experts and professionals, which included ad agency executives, marketers, and major media brand leaders. The MIXX Awards is the only competition in the US that evaluates all key facets of interactive marketing - including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
Australian campaign entries made up 10 of the 111 finalists from 30 countries across the 27 award categories this year.
The full list of Australian finalists and winners are as follows:
Branded Content - Single execution
Australian Bureau of Statistics, Leo Burnett, Spotlight - finalist
Cross-Media Integration- Campaign
Insurance Australia Group, Whybin\TBWA\Tequila\, NRMA Car Creation - GOLD
Digital Out-Of-Home-single execution
Insurance Group Australia, Whybin\TBWA\Tequila\, NRMA Bus Shelter - SILVER
Public Service/Not For Profit
NGIA, VML Australia, Improve your plant/life balance - Finalist
St Vincent de Paul Society, George Patterson Y&R Sydney, Signed Finds - SILVER
Mars Petcare, Whybin\TBWA\Tequila\, The Pedigree Adoption Drive - GOLD
Direct Response and Lead Generation - Campaign
Insurance Group Australia, Whybin\TBWA\Tequila\, NRMA Car Creation - GOLD
Online Commercial - Single Execution
Kraft's Boost, Droga5 Australia, Moreing - BRONZE
Experimental and Innovative - Campaign
Giant Bicycles, Leo Burnett Melbourne, Everyday rider Sponsorships - SILVER
Social Marketing - Campaign
7-Eleven Slurpee, Leo Burnett Melbourne, BYO Cup Day - SILVER
Campaign and single execution winners in the 27 categories were announced after a competitive process judged by an all-star lineup of cross-industry experts and professionals, which included ad agency executives, marketers, and major media brand leaders. The MIXX Awards is the only competition in the US that evaluates all key facets of interactive marketing - including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
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