Canon celebrates 75 years with travel giveaway in its new Xmas campaign via Leo Burnett, Sydney
Canon Australia has announced its Christmas retail campaign aimed at making the critical trading period bigger and better than ever for authorised Canon retailers via Leo Burnett, Sydney.Coinciding with the company's 75th anniversary, Canon is offering eligible consumers a chance to win one of 75 travel prize draws taking place over 75 days across Australia and New Zealand, for a total prize pool of up to AU$215,000 (Total prize pool is valued at up to AU$215,000. Total prize pool is shared between Australia and New Zealand).
Says Jason McLean, director at Canon Consumer Imaging, Canon Australia:
"We are completely focussed on attracting consumer attention to Canon
locally and supporting our authorised retailers with exciting consumer
promotions that add value to the shopping experience. Our 75th
anniversary year sees our best-ever product range hitting the stores and
we've also worked hard to ensure that consumers can find outstanding
value in-store. '75 trips in 75 days' is the icing on the cake, adding
the excitement of an experience-based promotion in the critical shopping
period before and after Christmas."
Kicking off in-store on 1 October, the campaign will see prize draws commencing from 5 November 2012 until 18 January 2013. Canon shoppers purchasing $90 or more worth of Canon Australia and New Zealand products in one transaction during the specified period can enter the prize draw. To be eligible, Australia and New Zealand consumers simply keep their receipt and enter their details (including the last four digits of their receipt) at the respective campaign website.
Says McLean: "2012 continues to be a standout for us and our partners with our best-ever range of products and a record number of major awards across our imaging categories. Great product is the foundation of the Canon consumer experience and we build from there with a range of programs that are uniquely 'Canon' and create added value for consumers and our retail partners."
Canon's "75 trips in 75 days" prize draws comprise the following:
^^ for New Zealand residents.
Kicking off in-store on 1 October, the campaign will see prize draws commencing from 5 November 2012 until 18 January 2013. Canon shoppers purchasing $90 or more worth of Canon Australia and New Zealand products in one transaction during the specified period can enter the prize draw. To be eligible, Australia and New Zealand consumers simply keep their receipt and enter their details (including the last four digits of their receipt) at the respective campaign website.
Says McLean: "2012 continues to be a standout for us and our partners with our best-ever range of products and a record number of major awards across our imaging categories. Great product is the foundation of the Canon consumer experience and we build from there with a range of programs that are uniquely 'Canon' and create added value for consumers and our retail partners."
Canon's "75 trips in 75 days" prize draws comprise the following:
- 5 x AU$15,000^/NZ$15,000^^ travel vouchers to be redeemed through 33 Degrees.
- 10 x AU$8,000^/NZ$8,000^^ travel vouchers to be redeemed through 33 Degrees.
- 60 x AU$1,000^/NZ$1,000^^ Qantas Holidays Gift Vouchers^ or GO Holidays Gift Vouchers^^.
^^ for New Zealand residents.
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