CB Live Video: Lee Clow and Jeff Goodby in first ever 'Creative Legend' session at 2012 Caxtons
Caxtons 2012 delegates had the unique opportunity to put questions
to two of the greatest figures in the modern advertising era, Lee Clow
(left) and Jeff Goodby, at the first ever 'Creative Legend' session, held at this year's event.Clow, the chairman and global director of TBWA\Worldwide, made a virtual appearance on the Caxtons stage via a live stream, joined by Jeff Goodby, co-founder of Goodby Silverstein & Partners, in conversation as part of the session.
VIEW THE VIDEO
Clow shared with Caxtons delegates some of the
experiences that have shaped his extraordinary career, including stories
of his close collaboration with the late Steve Jobs, with whom he
developed the legendary '1984' ad campaign that was pivotal to the creation of the Apple brand.Delegates were able to submit their questions to Clow and Goodby in advance of the 'Creative Legend' event.
Goodby (left) completely revitalised the US milk industry with a simple question: "Got Milk?",
a slogan that has since become part of everyday American vernacular.
The campaign made its debut in 1993 and is still running today.Both Clow and Goodby are stars of the Emmy Award-winning 2009 film about the ad industry, Art & Copy.
Goodby, who is attending Caxtons 2012 as an international speaker alongside Goodby Silverstein & Partners managing partner Derek Robson, also addressed delegates in a separate session.
VIEW GOODBY'S SPEECH
I woulda booked a ticket if I knew Hulk Hogan was going to speak..
Huh? said...
There's not a chance in hell that you (or many others) will achieve what he has in our industry. You're an idiot for taking the time to even post that.
It was a great talk, one that I wish every client and agency person would take to heart. He's done so much over his career and stood as true beacon for creative integrity for so long.
Big respect for Lee. A true creative icon.
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I love Lee, have met him and think he's pretty smart, but apart from 1984, all of his Apple advertising is basically a product demo of a brilliant product. It's not brilliant advertising, simple and effective tho it may be.
Also, why wax lyrical about an obviously close friend and show off all your TV ads at a newspaper seminar?