Coca-Cola retains #1 spot in Interbrand's Best Global Brands report, Apple at #2 and IBM at #3
Coca-Cola, Apple and IBM lead Interbrand's 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year. Social media giant, Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and Google (#4) experienced a 26% increase in brand value over the last year, exceeding rival Microsoft's (#5) brand value for the first time in the history of Interbrand's report.
Interbrand, the
world's leading brand consultancy, publishes its Best Global Brands
report of the world's 100 most valuable brands on an annual basis.
Interbrand's methodology - the first of its kind to be ISO certified -
analyzes the many ways a brand touches and benefits an organization,
from driving bottom-line business results to delivering on customer
expectations.
To develop its report, Interbrand examines the three key aspects that contribute to a brand's value:
To develop its report, Interbrand examines the three key aspects that contribute to a brand's value:
- The financial performance of the branded products or service
- The role the brand plays in influencing consumer choice
- The strength the brand has to command a premium price, or secure earnings for the company
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