Colenso NZ's Doggleganger wins Diamond Award at ECHO Awards, OgilvyOne Melbourne scores USPS Gold Mailbox Award, BMF wins 1 gold
Australian creative agencies had a good showing at the Direct Marketing Association's International ECHO Awards held in Las Vegas but it was Colenso BBDO NZ who won the covered Diamond ECHO for their Adoption Pedigree "Doggleganger" campaign. Click here to visit "Doggleganger".
OgilvyOne Melbourne picked up the USPS (United States Postal Service)
Gold Mailbox Award for its colourful campaign ("Sally's First Show") for
Arts Centre Melbourne while BMF took gold for its delightful "Barbie
Girl" campaign for Meat & Livestock Australia in the product and
manufacturing category.Says Jodie Sangster, CEO Association for data-driven marketing & advertising, who was there on the night: "There were some really inspirational campaigns and innovative use of technology this year. Australia won double the amount of awards from last year which shows that we are recognised on the global stage for producing great marketing."
Three bronze ECHOS in the Not for Profit Category with Wunderman for "Portrait" for the Art Gallery of NSW, Cubed for 'Save the Children Society' and Rapp for 'Sustainability Drive' in the communications and utilities category.
Forty countries had entries in this year's ECHO's across 12 business categories with more than 1000 entries this year.
ADMA's own awards night is coming up 1st November at the Westin in Sydney. To help make the awards season smoother down under, ADMA has joined forces with the International ECHO Awards with all Australian award finalists receiving automatic entry into round two of the 2013 International ECHO Awards for free.
Great to see BMF can yet again rejoice in the efforts of people they've decided aren't worth keeping. This well is sure to run dry soon.
Aside from an accusation of plagarism, I think it's a sad day for our industry indeed when the occassion of winning gold is used as an excuse to whip an agency instead of lauding it.