Clemenger BBDO Melbourne scoops prize pool at MADC Awards snaring 18 bronze, 6 silver and 8 gold - plus coveted Agency of the Year; McCann takes out Best of Show for V/Line 'Guilt Trips'

Wow so many wrong credits and typo errors. Stay classy MADC.

Congrats Clems and McCanns. And to Scotty Whybin, well earned!

Go McCann!

In a year when Clems are being smashed at all the major award shows by Patts, this must be a very hollow win.

Winning a local show when your main competitor isn't even there, not sure if I'd be popping much champagne over this one guys.

Big Woop.

Does anyone know when was the last time CUB didn't win client of the year at MADC?

Perspective, you're a real dick. Such a hater. Well done idiot.

Clems person. As you work there you'd know better than me. Are McGrath And Keogh doing cart wheels over this win?

The irony is that last year, Patts boycotted because they thought the whole thing was corrupt, which happened to co-incide with them having no work. This year, they needed to continue the boycott, for fear of being called out on the above. However, they probably had the best work in Melbourne. That would be slightly irritating.

Well done to Scott, Clems, McCanns and CUB.

Perspective, lets see what happens next year. Ill meet you here after Cannes.

Geez how predictable, the Clems/Patts tit for tat. I don't work for either but seriously, the arrogance off boycotting the MADC is a truly spineless effort by Patts. It just ruins it for everyone. What about the Patts people that want to receive local accolades??

how long is this lame ass hissy fit going to last???

Imagine how much money the local agencies spent on chancing irrelevant MADC trophies this year, it would be somewhere near a million dollars in entry fees, plus all the overpriced tickets and the sponsorships which are between 5-10k each.

Kind of disgusting to think about, and all for some stupid self congratulation exercise.

As a Jr who gets paid fuck all, and keep being told there is no money when pay reviews come around, it does make me think that the ad business is all kinds of wrong.

Imagine if agencies like Clemenger etc were not so narcissistic and preoccupied with self congratulation, there are lots of charities who desperately need that kind of money. It would be great to see more agencies dropping out of MADC- and maybe even doing some much needed good with the cash for a change.

You obviously didn't attend last night. It was a great party with an incredibly positive, supportive vibe from everyone there. Recognition is nice no matter who you are - as if Clems sit there and go "oh shit, well that was a hollow victory". They give themselves a big high five which is what anyone who won last night should do. It was a tough show with some really great work - made me proud to work in Melbs.

Well done 474!!!!

Sorry, but going off the winners list, how could the best of show be awarded to a piece of work that didn't even win gold?

MADC is a notoriously difficult place to pick up (awards). Evidenced by work that has picked up at Cannes but nothing at MADC, I know of a few examples. Not a 'hollow victory' at all. I think you know the thing that's hollow, knob noodle. And no I don't work at the aforementioned agencies.

Why don't you lead the charge with what you're suggesting?
Sell your car and donate the cash to charity. You don't really need it - you can walk or get public transport.
Do the same with your clothes and your house and all the things in it.
You could live very simply and benefit many charities with the proceeds.

Shame on us all, just a few pointers. First: MADC is not that expensive to enter. Your million dollar estimate is way, way out of the mark. Second: If you are a junior getting paid fuck all, then, prove your bosses wrong and win a couple of trophies yourself. Maybe, just maybe, that will demonstrate to them that you deserve a review. Third: Of course we are a self congratulatory industry! Our work is not signed, remember? Besides MADC is all about celebrating Melbourne and its work. We are not in the charity business, mate. This is advertising. It sounds like your in the wrong business, son.

@ Shame on us all - fancy a job in the finance department?

It's called a campaign, 12:21.

@ nipple... 158 winners on the night, for a local industry that employs around 500 people. Far from "notoriously hard" to win, I'd say most kids get a prize. Not necessarily a bad thing, but true.

Speaking of, how the fuck does the same idea with different hair colours win a gold for campaign (Carlton Mid)? Isn't the first thing they teach Award School Students not to do that? No offence to Clems and the ads are great, but it's not a gold campaign.

Stop your bickering. Great night MADC. thank you.

@same same same
I suggest you have a look at the cannes print work. Three similar executions of the same idea in a campaign is the norm. My God, have a look at all the Gold award winning work for Lego in the past 5 years.

It's clearly the same idea exectued in three different ways (A Campaign). If you don't use the same fundamental idea, then it's no longer a campaign, but three seperate ideas hoping to answer the same brief. Different hair? Try different people, different costumes, poses, backdrops, layouts.. You absolute moron, I hope you don't have a job.

If MADC is so amazing and important, why are the best agencies in Melbourne like GPY&R no longer entering it???

Wake up and stop sniffing your own arses, MADC has no relevant purpose and any smart agency would better spend their money elsewhere.

Smell the coffee Melbourne people, MADC is over.

Hang on to all those hundred of golds they handed out last night, they soon will be collectors items.

Tristan! Sebastian! Stop pulling each others' hair!

That was a really good evening. Lots of great work and awards given out where they were deserved. It truly shows why Melbourne is such an internationally competitive city.

And more than anything else it was great to catch up with all those people you don't see often enough.

Cheers!

I had a bloody terrific night - so good to see so many truly nice people in one room. (And the odd bastard)... but hey, makes me feel all warm and fuzzy about working in this industry, in this town.

Well deserved Scott Whybin. True champion.

All you haters, please do so silently.

Smell the coffee Melbourne people, MADC is over.

Hang on to all those hundred of golds they handed out last night, they soon will be collectors items.