iiNet launches giant recycled 'Giig-a-saurus' sculpture at Tamarama Park part of Sydney's 'Sculptures by the Sea' via BWM Sydney
BWM Sydney's bright idea to help iiNet highlight the issue of e-waste has come to life as a giant recycled dinosaur sculpture, Giig-a-saurus, at Tamarama Park as part of Sydney's 2012 Sculpture by the Sea (18 October to 4 November).iiNet's Chief marketing officer, Wendy Walker, said the five by five metre steel artwork, furnished with recycled iiNet handsets and modems, was designed to represent how quickly technology is becoming obsolete.
Click here to see video of talented artist Dion Horstmans beginning work on Giig-a-saurus.
Says Walker: "We're constantly upgrading our customers' lives with the
latest in technology but we're conscious that old technology is disposed
of in a sustainable way."Through the sculpture, iiNet wanted to highlight the extent of e-waste - discarded electronic devices like phones, modems, printers
and computers - which contributes to 10 per
cent of landfill in Australia each year.To celebrate the creation of Giig-a-saurus, iiNet has partnered with Sims Recycling Solutions to recycle an additional 6000 unused modems and handsets, which will prevent almost a tonne of material going to landfill. iiNet's creative / advertising agency BWM developed the Giig-a-saurus concept. It was produced by experiential specialists Wonder, who were responsible for bringing the project to life.
BWM general manager, Simon Hadfield, said that in the fast paced world of technology it's important to think about embracing the new while being sustainable.
Says Hadfield: "iiNet was looking for a creative way to encourage people to recycle, so we came up with the idea for Giig-a-saurus to prompt people to think and talk about where their old phones, modems and tablets end up."
BWM Sydney
Rob Belgiovane - Executive Creative Director
Rocky Ranallo - Creative Director
Steve Thomson - Associate Creative Director
Simon Hadfield - General Manager
Tiffany Campbell - Agency Producer
iiNet
Wendy Walker - Chief Marketing Officer
Kelli Wainberg - Marketing Manager
Alicia Phillis - Sponsorship Manager
Jane Orchard - Marketing Manager
Eve Jones - Corporate Communications Manager
Wonder
Sarah Jayes - Production Assistant
Angie Tate - Senior Account Director
Brent Nassibian - Producer
It was only a matter of time before the corporates infiltrated this great event. Such a shame. I like my art without the blatant hard sell. What's in store for next year? Giant iphone and coke can sculptures being passed off as public art?
How can they show it if it's going to take a few weeks to finish?
Art has always been sponsored by rich families, the church or government. It's not a meaningless piece by any means and if the artist gets paid to practice, well I think that is great. It's very tough being an artist and I am sure the publicity combined with a little dosh is a good career thing.