Melbourne-based digital agency Enteract launches business eCard service 'ekarda'
Melbourne-based digital agency Enteract is launching the world's first complete software for business electronic greeting cards, ekarda. Earlier eCard services have targeted consumers, not offering the degree of control required by businesses. Consequently, the number of printed cards sent per year has remained at about seven billion in the USA and 450 million in Australia.With environmental concerns and employee workloads increasing every year, a comprehensive online solution to the problem is long overdue.
Says
Ben Lyden, director at ekarda: "A few years ago, I was contacted by
Tennis Australia, they wanted to empower staff at over 200 clubs to send
personalised eCards to every individual club member. I was told they
had been unable to find any practical alternative. Looking further into
this, I was amazed to discover that no eCard supplier - neither in
Australia nor overseas - had developed anything but basic software aimed
at consumers. I quickly put together a team of programmers and got to
work."
The service developed by the Australian team is tailored to the business market, utilising an eCard format compatible with all email clients and browsers. User administrators have full control over automated personalisation; logo integration; social media links; authorised-sender limits; timed dispatch; and a host of other features.
Says Lyden: "The time for business eCards has definitely come. The whole game of marketing is shifting toward more targeted and personal campaigns. Just look at how businesses wield Facebook and Twitter, and keep in mind that the greeting card market is all about emotions - about feeling connected. With eCards, businesses can be environmentally friendly and keep their branding style intact whilst still letting thousands of authorised senders personalise every message. Once they realise this, the eCard market is going to boom. We see it happening already."
The service developed by the Australian team is tailored to the business market, utilising an eCard format compatible with all email clients and browsers. User administrators have full control over automated personalisation; logo integration; social media links; authorised-sender limits; timed dispatch; and a host of other features.
Says Lyden: "The time for business eCards has definitely come. The whole game of marketing is shifting toward more targeted and personal campaigns. Just look at how businesses wield Facebook and Twitter, and keep in mind that the greeting card market is all about emotions - about feeling connected. With eCards, businesses can be environmentally friendly and keep their branding style intact whilst still letting thousands of authorised senders personalise every message. Once they realise this, the eCard market is going to boom. We see it happening already."
Nice work Benny
The time for eCards has definitely, definitely gone