Moccona launches new TV commercial for its new range of coffees via New Zealand agency bcg2
Moccona is launching a new brand TVC to support a new range of coffees in Australia. The coffee is infused with hints of smooth Caramel, delicate Vanilla and roasted Hazelnut flavour and will launch into New Zealand in 2013.The spot was shot by Gregor Nicholas in Santiago Chile with Flying Fish as production house. The ad is part of a trans-Tasman launch campaign and builds upon the premium European imagery of romance that Moccona has established in Australia with iconic communications like the much loved Cinderella and Candles campaigns.
WATCH THE SPOT
bcg2 is agency of record for the Moccona brand in New Zealand and was asked to lead this launch project in June.
Says Michael Jarvis, bcg2 managing director: "It's great to be working on both sides of the Tasman for the launch of an exciting new development for the Moccona brand."
Says James Blackwood, bcg2 CEO & ECD: "Moccona gives you the opportunity to tell wonderful stories. It's a brand that holds a special place in the hearts of its drinkers so winning the opportunity to create the next chapter was a great privilege and responsibility.
"This commercial steps beyond the iconic jar and focuses on aroma which is new territory for the brand but perfect for 'flavour infused'. Everyone put their heart and soul into the project and Gregor did a fantastic job of bringing the script to life and injecting a contemporary aesthetic."
CEO/Exec CD - James Blackwood
Agency Producer - Fiona Champtaloup
Film Co: Flying Fish
Director: Gregor Nicholas
Exec Producer: James Moore
Producer: Penelope Sinclair
Line Producer: Nico Aznarez
DOP: Carlos Ritter
Editor: David Coulson
Post: Grade - Pete - Toybox, Online edit - Mandy VFX
Music: Nylon Studios
The Coopers of Franklin Rd - Final sound mix
Says Michael Jarvis, bcg2 managing director: "It's great to be working on both sides of the Tasman for the launch of an exciting new development for the Moccona brand."
Says James Blackwood, bcg2 CEO & ECD: "Moccona gives you the opportunity to tell wonderful stories. It's a brand that holds a special place in the hearts of its drinkers so winning the opportunity to create the next chapter was a great privilege and responsibility.
"This commercial steps beyond the iconic jar and focuses on aroma which is new territory for the brand but perfect for 'flavour infused'. Everyone put their heart and soul into the project and Gregor did a fantastic job of bringing the script to life and injecting a contemporary aesthetic."
CEO/Exec CD - James Blackwood
Agency Producer - Fiona Champtaloup
Film Co: Flying Fish
Director: Gregor Nicholas
Exec Producer: James Moore
Producer: Penelope Sinclair
Line Producer: Nico Aznarez
DOP: Carlos Ritter
Editor: David Coulson
Post: Grade - Pete - Toybox, Online edit - Mandy VFX
Music: Nylon Studios
The Coopers of Franklin Rd - Final sound mix
Did he just smell her coffee breath?!
Beautifully shot, but the idea tastes awful.
Am I correct in thinking the coffee smell infused into her lipstick?
Regardless, I quite like it.
wow, what shiteness.
congrats for supporting the local industry.. in chile
Nice junket, zero idea. Shit stainingly bad.
Does anyone know who the gorgeous hunk (male) is in this advert., please?