Ogilvy Melbourne forms strategic alliance with boomers and seniors communications agency Evergreen to tap into mature-age market

Ogilvy has announced a strategic alliance with Australia's first boomers and seniors communications agency, Evergreen.

Evergreen, a full service agency, has focused on the financially-savvy, mature-age population since it opened in 2002 claiming the high ground as the first agency targeting this valuable demographic.
 
Says Andrew Egan, general manager, Ogilvy Australia Growth Companies: "The alliance is a direct response to Ogilvy's focus on diversification and growth, and provides a competitive advantage for our clients by offering them access to a very persuasive segment of the Australian population."

Says Gill Walker (pictured), founder of Evergreen: "The over 45 market is the most financially influential in Australia today; they control 78% of Australia's personal wealth and 58% of discretionary income. Evergreen understands the nuances that differentiate this highly influential and impactful audience and the alliance with Ogilvy provides a real opportunity to leverage our deep understanding of mature audiences."