Photoplay Films' Lucinda Schreiber creates animation visuals for Gotye's world tour
Photoplay's Lucinda Schreiber was commissioned by Wally De Backer, aka Gotye, to create visuals for his current worldwide tour. Schreiber's animations have been playing on giant screens as an awesome backdrop to Gotye's beautiful music as the tour moves across the USA and heads across Europe in November. Gotye approached Schreiber because he loved her signature quirkly illustration and crafty animation style.
Click here to watch excerpts from Schreiber's Smoke and Mirrors & What do you Want animations.
In Smoke and Mirrors, Schreiber says that the main inspiration was the
song's "hypnotic beat that immediately conjured up images of
continuously growing and repeating loops". Indeed, audiences are held in
jubilant daze with her quirky morphing bear-man in Smoke and Mirrors,
which Gotye Twittered about to say "(her visuals} are such a joy 
to
perform in front of". Schreiber's newest animation is called 'What do you Want'. Schreiber says she was "drawn to telling it in a more narrative way where the artist is transformed through his own creation and the audience is transported with him".
This dark and somewhat spooky animation sees wide-eyed paper puppets, werewolves, drumming monkeys and dancing skeletons made from paper cut-outs and beautifully brought to life in stop-motion.
That looks cool. Good work.
go lucy!