Republic of Everyone and @radical.media launch MSF.TV for Medecins Sans Frontieres Australia
Sustainability strategy and communications company Republic of Everyone has joined forces with transmedia production company @radical.media, and recently launched public relations agency The Bravery, to collaborate on a first-of-its-kind digital media platform - MSF.TV.Launching 2 October 12:00PM (AEST) MSF.TV is a month-long awareness campaign for the independent medical humanitarian aid organisation Médecins Sans Frontierès Australia led by Republic of Everyone.
MSF.TV is an innovative seven-channel platform combining both 'live' and 'on-demand' video content in an online environment.
Click here to visit the website.
Providing viewers with unprecedented breadth and depth of access, MSF.TV
will take its viewers on Médecins Sans Frontierès journey to 'Go Where
Others Don't'.
Says Ben Peacock founder and partner of Republic of Everyone: "It's a challenge showcasing the work of an organisation who spends so much time going where cameras often don't.... war and disaster zones, and some of the world's most perilous places.
"That's what makes this project so incredible - for the first time, people can see and hear stories never told before, and they're accessible online from anywhere."
The campaign includes sending crews to South Sudan and Papua New Guinea, a live newsroom and filming and cutting together over 100 pieces of content, with all production led by @radical.media.
Says Ian Fowler, managing director of @radical.media: "This was a great opportunity for us to give everyone a sneak peak of the future of information and entertainment delivery.
"As brands try to reconnect with their audiences and media platforms evolve, we see the merging of TV and online being the key development in media over the next five years. To be able to develop a cutting edge solution for one of the world's great humanitarian institutions was a very satisfying and at times, humbling experience."
Viewers will be driven to watch MSF.TV by the support of well-known media presenters, a comprehensive PR and social media strategy, and key media partnerships developed by The Bravery.
MSF.TV is entirely socially integrated, optimised for mobile platforms and developed with quality newsworthy content for both media outlets and consumer viewers alike.
Says Claire Maloney, PR director of The Bravery: "MSF.TV is a perfect example of the evolution that traditional public relations is making and the new space it is claiming - the delivery of cutting edge, creative digital campaigns.
"As far as organisations to work with and campaigns to work on, we couldn't be more excited to launch our agency into market with MSF.TV."
Digital and animation company, Heckler developed the website MSF.TV with all sound and music compositions developed by Nylon Studios.
Says Ben Peacock founder and partner of Republic of Everyone: "It's a challenge showcasing the work of an organisation who spends so much time going where cameras often don't.... war and disaster zones, and some of the world's most perilous places.
"That's what makes this project so incredible - for the first time, people can see and hear stories never told before, and they're accessible online from anywhere."
The campaign includes sending crews to South Sudan and Papua New Guinea, a live newsroom and filming and cutting together over 100 pieces of content, with all production led by @radical.media.
Says Ian Fowler, managing director of @radical.media: "This was a great opportunity for us to give everyone a sneak peak of the future of information and entertainment delivery.
"As brands try to reconnect with their audiences and media platforms evolve, we see the merging of TV and online being the key development in media over the next five years. To be able to develop a cutting edge solution for one of the world's great humanitarian institutions was a very satisfying and at times, humbling experience."
Viewers will be driven to watch MSF.TV by the support of well-known media presenters, a comprehensive PR and social media strategy, and key media partnerships developed by The Bravery.
MSF.TV is entirely socially integrated, optimised for mobile platforms and developed with quality newsworthy content for both media outlets and consumer viewers alike.
Says Claire Maloney, PR director of The Bravery: "MSF.TV is a perfect example of the evolution that traditional public relations is making and the new space it is claiming - the delivery of cutting edge, creative digital campaigns.
"As far as organisations to work with and campaigns to work on, we couldn't be more excited to launch our agency into market with MSF.TV."
Digital and animation company, Heckler developed the website MSF.TV with all sound and music compositions developed by Nylon Studios.
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