Rip Curl launches 'My Bikini Collection Showcase' promotion video via Cos We Can
Directing duo Cos We Can, made up of Fran Derham and Clare Plueckhahn, were commissioned by Rip Curl to put together digital content in promotion of their 2012/13 'My Bikini Collection Showcase'. Shot on Red and 5D, the clips show off the range and also tap into the feeling of wearing a bikini by capturing the sexy, fun, girl moments of Rip Curl team rider Alana Blanchard and Mexican model Alejanda Guilmant.
WATCH MY BIKINI COLLECTION SHOWCASE VIDEO
WATCH 'DESIGN BEHIND' VIDEO
WATCH BEHIND THE SCENES VIDEO
'The My Bikini Collection Showcases' gives prospective buyers a good
idea of how the bikinis look like on, the 'Design Behind' clip looks at
the inspiration behind the collection and the 'Behind the Scenes' shows
what happens when a bikini shoot on Namotu Island gets hit by a
Cyclone. Click to visit Cos We Can's website here.
Best ad of the year.
I am particularly impressed by the way they 'tap into the feeling of wearing a bikini'. Anyone else would have just shown hot babes wearing them in the sun and surf.
Thats why it took a directing duo to execute, too much to handle for any lone director...
vdo's too short
I pitched this campaign to Kleenex ages ago.
Unf