Simon Veksner: Everyone's A Copywriter Now
It's getting harder and harder for us Creatives to feel special, when there are so many damn people nowadays doing more or less exactly what we do, on the internet, for free.READ ON....
It's getting harder and harder for us Creatives to feel special, when there are so many damn people nowadays doing more or less exactly what we do, on the internet, for free.
Yet to find a website where people post up 6pp leaflets, birthday cards for senior clients and shiploads of new names for the same old product. So I'm safe. Fuck the Sword of Damocles.
I remember when Roy & HG said "Lots of guys are funny, but we can be funny when the red light comes on"
People who write meme's do it for fun. Don't have a list of mandatories, a target audience, a client, or a planner to please. I reckon we're pretty safe.
FFS jen, the plural of meme is memes. Not meme's.
The bigger point is that people now, quite often, find their fellow man's / woman's creativity more worthy of their time than the stuff agency creatives are paid to generate. Even if it is just a sans serif white headline slapped over the latest meme photo.
But just remember, they'll never write unread leaflets like we do, nor whine like little bitches about deadlines like we can. Take that, Everyman!
PS: I fucked the Sword of Damocles once, it's not as good in bed as it thinks it is.