Specialty grocer Thomas Dux appoints The Works to manage digital and social media

thomas dux.jpgSpecialty grocer Thomas Dux has appointed independent agency The Works to manage its digital and social media campaigns.

This latest win, following a competitive pitch, comes in the wake of Woolworths' decision to hand its Everyday Rewards loyalty business to the Sydney-based agency earlier this year also after a pitch.
Thomas Dux, which is backed by Woolworths, has 11 stores across Sydney and Melbourne and prides itself on offering its customers specialty goods and ingredients from across the globe and around the corner. A wide selection of fresh produce and meat is available as well as freshly baked breads cheeses, oils and vinegars.

Says Janine Keeffe, head of Thomas Dux: "As Thomas Dux continues to tell the story of our love of food we need specialist expertise in engaging our existing and new customers in the social media and digital arenas. We selected The Works based on their track record of effective management of social media and digital campaigns."

Says Douglas Nicol, creative partner at The Works: "Thomas Dux are passionate about delivering the highest quality food and service to their customers and combined with our passion for all things digital and social we believe we can deliver exceptional results and continue the growth momentum of their business."
 
The Works will start work on the account immediately.

4 Comments

Viva said:

Do they sell Spanish Chorizo and Jamon??

@ Viva said:

No, The Works are an ad agency.

Viva said:

What do they sell?

@ Viva said:

Their ability to sell.

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