Sportsbet's in-house 'Dance-off' print campaign wins August/September Could Be a Caxton comp
Sportsbet's 'Dance-off' print campaign has been announced as the August/September winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.The October/NovemberCould Be a Caxton competition is now open for entries. It's free to enter and anyone can submit nominations. The copywriter and art director responsible for the newspaper campaign judged best of the year's Could Be a Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2013 Caxton Awards.
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, click here.
Says Paul Nagy, executive creative director at Clemenger BBDO Sydney and the judge of the August/September competition: "Sportsbet's challenge to the Commonwealth Bank is a brilliant, entertaining, and quintessentially Australian piece of advertising. After cleverly spoofing their brand ad online, the cheeky buggers go a step further here and turn CommBank's disapproval into yet another opportunity to borrow as much interest as they can from this big, expensive and worthy campaign.
It's simple, has the punter spirit at its heart, and generated enough interest away from the page to have it pop up in many random conversations and even my inbox since it ran. Though it must have seriously annoyed the guys who own my house and increase my interest rates at the drop of a hat but still have yet to pass on the latest reduction. I loved it and it leaves me wishing there was more of this kind of advertising out there. Ballsy and a good sense of humour. Hats off."
A Highly Commended was also awarded:
Metro - 'Jack, I'm eating an omelette'
Says Nagy: "I think the heavy-handed art direction gets in the way of the idea, but at least there is one, and I have a pathological hatred of pointless status updates."
Head of Design - Kathy Daves
Art Director- Duncan Le Cornu
Copy Writer- Brian Mannix
Cunning Stunt Co-ordinator- Ross O'Mullane
Media Executive- Rhiannon McMahonz
It's simple, has the punter spirit at its heart, and generated enough interest away from the page to have it pop up in many random conversations and even my inbox since it ran. Though it must have seriously annoyed the guys who own my house and increase my interest rates at the drop of a hat but still have yet to pass on the latest reduction. I loved it and it leaves me wishing there was more of this kind of advertising out there. Ballsy and a good sense of humour. Hats off."
A Highly Commended was also awarded:
Metro - 'Jack, I'm eating an omelette'
Says Nagy: "I think the heavy-handed art direction gets in the way of the idea, but at least there is one, and I have a pathological hatred of pointless status updates."
Head of Design - Kathy Daves
Art Director- Duncan Le Cornu
Copy Writer- Brian Mannix
Cunning Stunt Co-ordinator- Ross O'Mullane
Media Executive- Rhiannon McMahonz
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