STW takes majority position in leading Sydney-based experiential agency Maverick
Australia's leading marketing content and communications services group, STW, today announced it has taken a majority position in premier Sydney-based experiential agency, Maverick.Maverick is a pioneer in the experiential marketing industry both locally and globally. Over the past 12 years Maverick has delivered thousands of live consumer experiences around the country for an impressive roster of clients.
Click here to visit Maverick's website.
STW CEO Michael Connaghan said the investment was part of the company's
focus on bolstering its service offering within the engagement sector.
Says Connaghan: "Maverick's blend of experiential, activation and hard core consumer PR skills brings some new capabilities, while complementing fast growing sectors of our business. It's a great business with strong leadership, and we're delighted to welcome Maverick to the STW family."
Led by brothers Todd Marks (right) and Cameron Marks (left), the agency creates and executes some of the industry's most engaging experiential, consumer PR and content, and sponsorship leverage campaigns.
Maverick director and co-founder Todd Marks said the agency was excited by the prospect of joining STW and moving to the next phase of its business growth, while still retaining its Maverick approach to creative, service and execution for its clients.
Says Todd Marks: "We are an agency who can't sit still, continually striving to improve our offering in this fast-evolving category.
"The partnership with STW allows us to do this. We're excited for the access this will provide to new tools, training, expertise and resources to continue to improve the quality and sophistication of the services we offer our clients."
Todd Marks and Cameron Marks will remain directors at the agency, which has around 25 full-time staff.
Says Connaghan: "Maverick's blend of experiential, activation and hard core consumer PR skills brings some new capabilities, while complementing fast growing sectors of our business. It's a great business with strong leadership, and we're delighted to welcome Maverick to the STW family."
Led by brothers Todd Marks (right) and Cameron Marks (left), the agency creates and executes some of the industry's most engaging experiential, consumer PR and content, and sponsorship leverage campaigns.
Maverick director and co-founder Todd Marks said the agency was excited by the prospect of joining STW and moving to the next phase of its business growth, while still retaining its Maverick approach to creative, service and execution for its clients.
Says Todd Marks: "We are an agency who can't sit still, continually striving to improve our offering in this fast-evolving category.
"The partnership with STW allows us to do this. We're excited for the access this will provide to new tools, training, expertise and resources to continue to improve the quality and sophistication of the services we offer our clients."
Todd Marks and Cameron Marks will remain directors at the agency, which has around 25 full-time staff.
Good blokes, good company, well done fellas
A class act. Always loved working with them.
they've resisted the urge to sell for years, let's hope the dreaded STW kiss of death doesn't apply here