Telstra's Sensis 1234 launches TV spot and outdoor campaign via DDB Group Melbourne

Monday 08, October 2012 at 3:00 PM by CB

DDB Melbourne has launched a new TV and outdoor campaign for Sensis 1234, the telephone concierge service for Telstra customers. While not a new service, the campaign plays to the strength of the SMS offering, believing that some things are best not said aloud.

Says Geraldine Davys, group manager brand & marketing communications at Sensis: "While Telstra customers may already know about the call service, we wanted this campaign to highlight the upside of our SMS service in situations where talking on the phone isn't appropriate."

The campaign has three TV executions, backed up by an outdoor campaign that run with the line 'Don't say it, text 1234 instead'.

WATCH THE POOL SPOT
WATCH THE BUFFET SPOT
WATCH THE ESCALATOR SPOT

Says Oliver Lynch, DDB Group Melbourne's managing partner: "The changing nature of technology and how we use it has produced some unfortunate side effects. We've all heard things that are inappropriate and wish we could un-hear and this campaign taps into that insight."

The campaign went live on 7th October.

TV
ECD: Grant Rutherford
C: Brendon Guthrie & Tim Holmes
Creative team: Beck Wallman & Scot van den Driesen
Director: Dave Wood
Production Company: Film Construction
TV Producer: Carol Sinclair
Editor: Marissa Brain
Creative Services Director: Lee Harrington
Planner: Ian Forth
Managing Partner: Oliver Lynch
Senior Account Manager: Stephanie Luxmoore
Account Executive: Ella Huang

Outdoor
As above, plus:
Designer: Jacqui Lau
Illustrations: The Craft Shop
Production: Jodie Mussared
Retoucher: Glenn Pyke
Operaters: Sharlene Grasby, Harry Williams