Thankyou Water launches first ever TVC via an estimated $110k of donated time and resources
Thankyou Water will today launch its first ever TVC as part of "The Thankyou Campaign".Produced out of an estimated $110,000 of donated time and resources, the ad features only two
spoken words - 'thank you'.
Thankyou Water managing director, Daniel Flynn said the ad would provide a way for the brand to reach more Australians with their story.
WATCH THE SPOT
WATCH THE CAMPAIGN
Says Flynn: "Each person featured in the TVC is a Thankyou Water drinker
or a beneficiary of the projects we've funded. This is because we
wanted to really capture the Thankyou Water moment - where one purchase
funds a water project, which then changes a life."
The three-week integrated campaign celebrates the 15,000 people who now have access to safe
water and calls out for Australians to say one of three million thank yous - one for each and every bottle of water the brand has sold.
Fans are encouraged to say thank you by posting a thank you note on their Facebook or Twitter feeds and donating a share of the TVC or campaign video on social media, or - for those who are more daring - carrying out a gesture that says thank you.
Says Flynn: "The last social media campaign we ran received a huge amount of media attention and also caught the attention of 7-Eleven Australia, resulting in their decision to stock our water in their stores. So we definitely see the value in it for our brand.
"This time around, we're hoping to see an even bigger impact - especially with the introduction of the TVC. And we think the whole concept of saying a thank you, via social media or in person, will really resonate with our fans."
Channel 9 and Foxtel have donated advertising space to air the TVC over the campaign period and beyond.
The three-week integrated campaign celebrates the 15,000 people who now have access to safe
water and calls out for Australians to say one of three million thank yous - one for each and every bottle of water the brand has sold.
Fans are encouraged to say thank you by posting a thank you note on their Facebook or Twitter feeds and donating a share of the TVC or campaign video on social media, or - for those who are more daring - carrying out a gesture that says thank you.
Says Flynn: "The last social media campaign we ran received a huge amount of media attention and also caught the attention of 7-Eleven Australia, resulting in their decision to stock our water in their stores. So we definitely see the value in it for our brand.
"This time around, we're hoping to see an even bigger impact - especially with the introduction of the TVC. And we think the whole concept of saying a thank you, via social media or in person, will really resonate with our fans."
Channel 9 and Foxtel have donated advertising space to air the TVC over the campaign period and beyond.
Thank You Water's profits go to evangelist Billy Graham's son's charity, Samaritan's Purse. This isn't stated in the ad, nor is it stated clearly on the Thank You Water website.
Hi Just So You Know, we saw your comment and thought we should offer some clarification around our projects.
Thankyou Water uses what is called a ‘projects-based model’ which means we don’t form exclusive partnerships with any one organisation but instead we partner with specific water-related projects that meet all the development and accountability requirements.
We’ve used various project partners which include UNICEF, UNHCR and Samaritan’s Purse. We’re open to working with any project partners that are able to meet our strict requirements. Our newest project partners for 2013 projects will be announced in the coming few months. We hope this provides some understanding on how we operate.
Cheers, Sarah
So does that mean you've completely cut ties with Samaritan's Purse?
I wouldn't say so because they are credited in the You Tube video credits as "Project Partner".