The APG + Sputnik delve into 'behavioral change' with author + consultant Mark Earls at Melbourne event 6.30pm Weds Oct 24 at The Royal Saxon

Earls will speak to his premise that "the Nudgers (Behavioural Economists), the Neurononsensers (Brain Obsessives) and the Evolutionary Psychologists are all looking in the wrong place to understand and unlock behaviour change."

Earls is a former account planner who brings over two decades worth of professional experience popularising contemporary behavioural and cognitive science for marketers and market researchers.

Says Eaon Pritchard, director of insights and innovation, Sputnik: "When Mark told me he was going to be in town I thought this was the perfect opportunity to partner with the APG to offer the Melbourne planning and creative community a chance to hear him share his ideas. Mark's work has been hugely influential on my thinking and also a major influence on the evolution of the planning discipline as a whole in the last decade so it's great to have him here in person."
 
Says Sudeep Gohil, CEO Droga5 and APG chairman: "We're really pleased to bring a planning legend like Mark Earls to Melbourne for this special presentation, he is without doubt, one of the most recognised planners in the industry and his recent work has inspired many to question the way we think about behaviour change and its possibilities."

Formerly with Ogilvy Worldwide and St Lukes, Earls, together with professor Alex Bentley, has pioneered award-winning diagnostic tools to identify whether behaviour is spreading socially or through independent choice.

Earls' award-winning books HERD and I'll Have What She's Having (with Bentley and professor Mike O'Brien) are widely read and discussed.

Leading HERD Consulting, Earls has worked with organizations as diverse as Channel 4 TV, British Airways and The Gates Foundation. Earls is a fellow of the RSA, an ambassador of The School of Life, a Business Leader of The Marketing Society and teaches the Behaviour module for The IPA Diploma of Excellence.