WA promises more sunshine than anywhere - kicks off new brand campaign via Host, Sydney
Tourism
Western Australia has kicked off a brand campaign to encourage more
national and international visitors to travel to Perth.The campaign, created by Host Sydney, will run across cinema, digital, social marketing, PR activities and electronic direct mail.
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wow that's about as ordinary as tourism advertising gets.After viewing thatt i'm giving Perth a very wide berth!
This looks like it was paid for by all the other state tourist boards.
beyond bad
That went to an agency in sydney! Lord knows Perth agencies might've done a decent job...
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More sharks, too.