Westpac encourages New Zealanders to start asking questions in new spot via DDB NZ
Last night Westpac launched its latest TV spot - part of its multi-channel campaign via DDB NZ.The campaign encourages all New Zealanders to 'start asking' questions about their money so Westpac can provide the answers.
VIEW THE SPOT
Agency: DDB Group New ZealandExecutive Creative Director: Andy Fackrell
Copywriter /Art Director: Jonathan McMahon
Art Director/copywriter: Lisa Fedyszyn
Executive Producer: Judy Thompson
Agency Producer: Rosie Grayson
RAPP TribalRob Limb: Managing Director
Paul Pritchard: Digital Services Director
Aaron Goldring: Creative Director
Ian Hulme: Digital Planner
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
DOP: John Toon
Editor: Tim Mauger
Grade: Pete Ritchie @ Toybox
Online: Blockhead
Sound Production Co: Franklin Rd
Audio Engineer: Jon Cooper
Music: "Dirty Paws" Monsters and Men
Group Business Director: Zoe Alden
Account Director: Jenny Travers
Account Manager: Oliver Gould
Head of Planning: Lucinda Sherborne
Planning Director: Rupert Price
General Manager of Marketing: Martine Jager
Head of Brand: Sharon Van Gulik
Senior Brand Manager: Michael Healy
Brand Manager: Rebeccah Reynolds
it is?
Great track.
Fabulous piece of work rooted by a clunky voice over at the end. Whose fingerprints are on that and who let them do it?
It's actually pretty good. Westpac Oz would never do something this insightful or quality. Instead we can look forward to a big clunky hard sell for sure.
Utter crap.The bank will cancel this direction within months.