Wunderman, Sydney leads Aussie agency pack at shortlist stage of 2012 Digital Asia Festival
Australia has a total of 13 entries shortlisted in the 2012 Digital Asia Festival, incorporating the Digital Media Awards, set to take place in Beijing in just under two weeks time.Digital agency Wunderman leads the Aussie agency pack with 5 entries being shortlisted; 3 of them for the 'Share a Coke' campaign for Coca-Cola Australia which was in partnership with Ogilvy & Mather Sydney, IKON, and Naked Communications as well as 2 for their 'Crying Out' campaign for the Australian Direct Marketing Association (ADMA).
View the Digital Asia Festival shortlist - Digital Asia Festival 2012 Shortlist-2.xlsx
Leo Burnett Melbourne received 3 shortlists for its 'BYO CUP Day' for
Slurpee and 7-Eleven, Clemenger BBDO Sydney received 3 for its 'Mimeisthai' campaign
for TEDx, OMD Fuse was shortlisted once for 'The Big Mac Farm
Challenge' for McDonald's and Profero was also shortlisted once for
'Smirnoff Nightlife Experience' for Diageo.Over 600 entries were received into the awards, of which 105 pieces of work from 12 countries have been shortlisted by the jury. China has had the greatest number of entries shortlisted with 31, followed by Australia and Singapore both with 13.
12 jury members, led by jury president Matias Palm-Jensen, European chief innovation officer, McCann Erickson, will now head for the final stage of judging at the Grand Millennium Hotel in Beijing to decide on and award the best of digital in the Asia Pacific region.
Says Myriam Coupard, festival director of the Digital Asia Festival: "You cant escape the fact that the digital market is not only huge at the moment but has the world watching it for innovations and developments within the field. Were excited to see which entries the jury will decide are deserving of a Digital Media Award and ultimately lead the way across the APAC digital landscape."
The Digital Asia Festival takes place across 7-8 November at the Grand Millennium Beijing, China. The awards, which will draw to a close the two-day Festival on 8 November, will be a celebration of the regions achievements as the winners are revealed for the first time.
Anyone wishing to attend the Festival and Awards can register through the website here.
Total number of shortlists per country:
Australia: 13
China: 31
Chinese Taipei: 1
Hong Kong SAR: 8
India: 10
Japan: 6
Malaysia: 1
New Zealand: 7
Philippines: 9
Singapore: 13
South Korea: 1
Thailand: 5
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