Melbourne Water constructs raingardens inside metrolite panels and on bus shelters in innovative outdoor campaign via Marmalade Melbourne
Melbourne Water has demonstrated how simple it is to build a rain garden, by constructing a series of them on bus shelters and inside metrolite panels via Marmalade Melbourne.The display shows how rainwater is collected on the roof, then is channeled down into the garden. The garden acts as a natural filter, to catch any impurities, before running into local waterways.
Under the line, "If we can build a raingarden here, you can build one at
home" the 3D gardens are planted in between two glass panels and show
the layers and the construction required to make your own.Agency: Marmalade Melbourne
Executive Creative Director: Neil Mallet
Creative Director: John Akritidis
Creatives: Annie Shortall, Justine Gaitz, Simon Yeo, Frank Trobbiani.
Account Management: Pip Duncan
Production: Dawn Rushton, Penny Luya @ Adshel
Media: Laura Chong @ Mitchell & Partners
Photography: Stock
Retouching and CG: Imagenation
Client: Liz Hardy, Kate Kearns @ Melbourne Water
These are cool! Well done
MAMMOTH!
Pretty tight concept. Nice.
This idea has layers.
Is that someone scanning a QR code?
Really?