Nando’s Australia appoints Archibald/Williams to handle strategic and creative digital work

The recently launched Archibald / Williams announces today their appointment as digital agency for Nando’s Australia. The agency was appointed to the account without a pitch, and will undertake Nando’s strategic and creative digital work to acquire and retain customers.

Nando’s is the leading fast casual restaurant chain in Australia. They landed from South Africa in 1990 and their popularity has seen them grow from 1 to over 270 restaurants across Australia. The restaurant is famous for their addictively delicious Flame-grilled Portuguese PERi-PERi chicken.

Says Kim Russell, marketing director at Nando’s said: “Our aim is to deliver creatively engaging and ‘world class’ digital solutions to our customers. We appointed Archibald / Williams because of the mould breaking digital work they have been involved with for clients in London and New York.”

Says Stuart Archibald, Archibald / Williams: “The Nando’s business has achieved incredible success in Australia. The team at Nando’s doesn’t want to rest on their laurels and has challenged us to develop digital work which you wouldn’t see everyday, a great brief.”