Qantas launches premium digital airport media offering – part of $11m investment to transform advertising in terminals via oOh! Media

Australia’s most sophisticated digital airport media offering was launched last night by oOh!media at Sydney’s Qantas domestic airport terminal.

The new digital airport offering is part of an $11 million investment to transform advertising media at Qantas’ terminals in Sydney, Melbourne, Brisbane and Perth whilst building upon the originally digital strategy started in Sydney’s T2.

The offering includes Australia’s sharpest definition digital road-side billboards at Melbourne and Brisbane airports as well as strategically placed digital and premium back-lit advertising within the terminals Australia wide.

Says Brendon Cook, CEO of oOh!: “Advertisers will easily be able to schedule different messages on digital inventory by day part, day of week and specific airport precincts to around 30 million travellers.”

Cook said the new airport media was world class and lets advertisers interact with high value travellers in a premium environment.

Says Cook: “All travellers – be they business or leisure flyers, are time poor, but the dwell time inside the terminal provides a unique opportunity to interact with them and influence their decisions.”

The acquisition of EYE Corp positions oOh! as Australia’s largest provider of airport media throughout Australia – a position held for over 12 years.

Continues Cook: “The airport business is very important to us, and we are committed to continually invest and innovate to deliver premium airport advertising solutions across Australia.”

Leaders from Australia’s advertising, media and marketing industries celebrated the launch last night at Hanger 96 of the Qantas domestic terminal under the wing of Qantas’ flagship Airbus A380.