RAPP Tribal New Zealand lures former BMF Sydney direct CD Tim Wood for CD direct role – will be teamed with digital CD Aaron Goldring

RAPP Tribal New Zealand has boosted its creative clout by partnering highly regarded ex-BMF Sydney CD, Tim Wood, with current RAPP Tribal CD, Aaron Goldring.

Goldring will continue as CD digital and Wood as CD direct, recognising that both channels need a distinct leader. Together they will oversee a combined team of more than 20 direct and digital creatives.

Wood boasts a wealth of experience and a plethora of awards after a booming career spanning more than a decade.

Before BMF, Wood was at M&C Saatchi Sydney, sharpening his skills on top tier clients including Qantas, Optus and NRMA Insurance. But it was at BMF where he truly made his mark. Under Wood’s creative leadership the Commonwealth Bank was named the most effective financial services brand at the Global Effies 2011.

Wood has also been invited to judge AWARD and ADMA (twice) in Australia, Creative Circle in Singapore, and Caples and Echo in New York.

RAPP Tribal managing director, Rob Limb, says the new CD partnership is timely for the thriving business: “The timing of Tim’s arrival couldn’t be more perfect,” says Rob. “We are experiencing a period of creative influx with opportunities to produce extraordinary work for our clients and his direct expertise will ensure even more creative firepower will be used to help shape the right solutions.

“He is the perfect partner for Aaron and a great bloke too. I am thrilled he has joined us.”

Wood says it was RAPP Tribal’s solid business mantra, client set and reputation abroad that made it the natural choice for him when looking in New Zealand.

“After speaking with Rob and the team at RAPP Tribal, I couldn’t wait to make the jump across the ditch. RAPP Tribal is entering a very exciting stage in their growth and development, and I’m delighted I can be a part of it,” says Wood.