Strongbow extends festival season campaign with new Summa Warm Up Sessions via CUB

With festival season fast approaching, Strongbow – Australia’s favourite cider – has joined forces with Future Entertainment with a series of warm-up parties for Australia’s hottest festivals, Summadayze and Future Music Festival 2013 part of Clemenger BBDO Melbourne and Liquid Ideas’ ongoing campaign via CUB.

Set to take place in more than 60 venues around the nation, the Summa Warm Up Parties will feature curated music from festival artists, the brand new Strongbow Summer Fruits range, ticket giveaways to both Summadayze and Future Music Festival as well as a host of other sweet summer prizes.

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Celebrating its first summer, the Strongbow Summer Fruits range will be the perfect refresher at the Summa Warm Up Sessions. Since launch in October the three new flavours – Strongbow Apple Cider with Strawberry and Kiwi, Strongbow Pear Cider with Raspberry and Strawberry, and Strongbow Apple Cider with Mango and Passionfruit – have been hugely popular with drinkers.

Says Clive Coleman, Strongbow group marketing manager: “The summer music festivals capture an easy going holiday vibe and Strongbow, with its refreshing taste, fits perfectly with that. The Summa Warm Up Sessions will be a great way for Strongbow, in association with Future Entertainment, to get everyone in the mood for their favourite festivals.

“We’ll be excited to offer those at the parties perhaps their first taste of the three new Strongbow flavours and they’ll be heaps of festival giveaways too. This partnership means we can bring many of the things people love about the festival season to their favourite local venue.”

The Summa Warm Up sessions will be at Yahoo Bar, Shepparton VIC & Flawless in Subiaco WA this Saturday, 1 December.