Fairfax Metro Media launches enhanced masthead mobile sites with new features
Fairfax Metro Media has launched a major upgrade to all masthead mobile sites (m-sites), introducing significant new features and enhancements.M-sites for the SMH, The Age, The Canberra Times, Brisbane Times and WAToday mastheads have had a site-wide design refresh and now include features such as short-form video and photo galleries as well as social sharing.
New ad opportunities have also been rolled out including gallery sponsorship, article and in-menu sponsorship and rich media (full-page expandable ads). From January, the My Masthead website functionality will also be available on m-sites, enabling users to read and post comments on articles, clip content to read later and follow specific news topics.
This is the first major upgrade to the m-sites since they were launched in 2010 and reflect Fairfax's strategic focus on digital with mobile being a key platform for media consumption.
Fairfax Metro Media director mobile, Rick Gleave said the enhanced m-sites will become the core smartphone product for Fairfax.
Says Gleave: "Fairfax is the leading mobile publisher (October 2012,
Nielsen Market Intelligence) and these enhanced m-sites will allow us to
grow our strong market position and generate increased engagement with
our audience." Fairfax Metro Media commercial director Ed Harrison said the m-sites will generate a number of innovative opportunities for advertisers and keep them at the leading edge of mobile development.
Says Harrison: "The enhanced m-sites ensure advertisers who want to reach people on mobile devices will be able to do so across all our mastheads, regardless of the device.
"The new m-sites will also allow us to offer more data-driven insights to help advertisers optimise their messages."
The launch of the enhanced m-sites will be supported by a consumer marketing campaign.
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