Freedom turns Australians on with furniture envy in new integrated campaign via M&C Saatchi

The Freedom Sale_TVC Stills_2.jpgThis December & January Freedom is putting its most wanted items on sale in a campaign by M&C Saatchi that will be sure to stand out from the brash post-Christmas retail scramble.

The campaign, 'For whatever turns you on' is spearheaded by a cheeky 30-second spot that tells the story of furniture envy with a twist.

WATCH THE SPOT
The Freedom Sale_TVC Stills_1.jpgInvolving an amorous young couple, a desirable sofa and voyeuristic older neighbours, the TVC debuts on air 26th December. The campaign also rolls out with outdoor, press and online.

Says Jenny Gulliver, Freedom head of marketing: "We wanted to convey the  desirability of our The Freedom Sale_TVC Stills_3.jpgproduct in a playful and personality filled way while generating excitement and showcasing the breadth of quality  products in  the Freedom Sale. We wanted to move away from the shouty Boxing Day sales ads - and give our customers something to enjoy.

"The campaign perfectly encapsulates what we were after."

13 Comments

Dirk Diggler said:

This has been well shot. The first Freedom ad that's got a rise out of me.

This is Maddie's Bed said:

Nice ones

drone said:

bad writing bad direction and good actors performing badly.

Santa said:

@ drone... I recommend a big lie down over the Christmas break - your creative radar and sense of humour needs a little rest -

Alex del piro said:

Very funny spot..I like this very much!

argh said:

horrrrrrrrible

Credit where credits due said:

Credits?

Woody said:

Advertising furniture is never easy...this at least made me laugh for the right reasons.

I McHunt said:

sex smells

Pants said:

This is great. Really funny, nice timing. Who Directed it??

Poor Creative said:

It's bang on brand; not quite as good as the IKEA equivalent.
http://www.youtube.com/watch?v=XpsZz75uXro

Scooper said:

Inappropriate for 8.40pm, from a Mother-of-3. Nice way to spoil some family viewing. Won't be shopping at FREEDOM any time soon. The average Joe Blow's fantasy is boring and very uncreative.

Annoyed family gal said:

I cannot believe this ad has been permitted to go on during 'family' viewing hours. My 13 and 9 year old do not need to see this during family movie time! COMPLAINT!
Outside family time is fine, but NOT FOR KIDS

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