Freedom turns Australians on with furniture envy in new integrated campaign via M&C Saatchi

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The Freedom Sale_TVC Stills_2.jpgThis December & January Freedom is putting its most wanted items on sale in a campaign by M&C Saatchi that will be sure to stand out from the brash post-Christmas retail scramble.

The campaign, ‘For whatever turns you on’ is spearheaded by a cheeky 30-second spot that tells the story of furniture envy with a twist.

The Freedom Sale_TVC Stills_1.jpgInvolving an amorous young couple, a desirable sofa and voyeuristic older neighbours, the TVC debuts on air 26th December. The campaign also rolls out with outdoor, press and online.

Says Jenny Gulliver, Freedom head of marketing: “We wanted to convey the  desirability of our The Freedom Sale_TVC Stills_3.jpgproduct in a playful and personality filled way while generating excitement and showcasing the breadth of quality  products in  the Freedom Sale. We wanted to move away from the shouty Boxing Day sales ads – and give our customers something to enjoy.

“The campaign perfectly encapsulates what we were after.”