Mark/M&C Saatchi leads One Show Interactive nominations - more than any agency in the world

BUILD_Hero.jpgMark/M&C Saatchi leads the One Show Interactive nominations, in the running for more Pencils than any other agency in the world.
 
Build with Chrome for Google is up for four awards: Corporate Website, Best Services, Interactive Design and Interactive Brand Campaign - Online.
 
The campaign has engaged millions around the world to build their virtual Lego creations via Google's browser and is fresh from winning 'Digital Campaign of the Year' at the B&T Agency of the Year Awards on Friday night.

Click here to view the full list of finalists - 2013_osi_q2_finalists copy.pdf
Frontrow, another execution for Google, and the Sydney Opera House, has M&C Saatchi/Mark in the running for two Awards: Event or Live Webcast and Other Interactive Media - Single.
 
The agency's seventh nomination is for its 'Name Tunnels' digital petition campaign for Amnesty International, up for the Public Services/Non-Profit Pencil.

6 Comments

Congratulations said:

On leading round two of the shortlist stage.
Great effort. I hope you go on to win metal.
Two more rounds to go before the finals.

Surfs up said:

Go Mercer Bell

russty said:

Great seeing local work getting global recognition. That's a shortlist to be jealous of.

Nice job kingdom said:

Its worth a mention the agency that put the project together ( north kingdom ). World class and if they are putting the whole project together I'm not surprised... Well done all involved of course.

Kram said:

Nice job is correct - 99 Macquarie merely executed the Lego idea which was cracked by North Kingdom.

Hamish Stewart said:

Hi Kram,

You're actually wrong. The idea was cracked by the team at Mark in collaboration with Google in Australia, then pitched to LEGO Australia who also loved it. We then looked both locally and globally for a world class partner to produce it. After a global tender, North Kingdom were chosen. They did a brilliant job, in close partnership with the Google team and creative, account service and production here in Sydney. This is no different to an agency writing a great script and having a clear vision for a TVC, choosing a world-class director to bring it to life, then working closely on production to bring about a result everyone is proud of. Two examples that spring to mind are Mojo hiring Tom Kuntz, or BMF bringing international designers on board for Ted696. Online display and videos were produced in-house. I'm not sure what your agenda is or, to be honest, what you even mean by "merely executed the Lego idea", but maybe rather than posting ill-informed comments you could take a moment to celebrate local work gaining recognition, whether it's from us or any other agency? You're clearly interested in the campaign, so if you'd like any further detail feel free to give me a call at 99 Macquarie.

Hamish
CD, Mark

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