Mayo Hardware launches campaign for new 'Gecko' insect zappers via Xavier Advertising

Gecko.jpgMayo Hardware has teamed with Xavier Advertising to launch a new brand of powered mosquito and insect zappers. The product is branded 'Gecko' in honour of the insect loving reptile.
 
Says John Thomas, Mayo marketing manger: "We were looking for an agency that could turn around cut through creative in a hurry, off a solid strategic base. Xavier filled the bill perfectly.

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"In Australia we all love our summertime outdoor parties and barbies, but unfortunately the mozzies love them too. In essence, consumers can 'Kill the bugs before they kill the party' by getting themselves a Gecko."
 
The new 30 and 15 TVCs and accompanying print execution launch over the Christmas-New Year period. Gecko is available exclusively at Bunnings.

Xavier Advertising
Executive Creative Director: Matt Xavier
Creative Team: Jamie Webster & Paul Mortimer
 
Production & Animation: Redboat
Music & Sound Post: Sandcastle Studios

4 Comments

qwerty said:


"We were looking for an agency that could turn around cut through creative in a hurry."

Well, that speaks volumes.

Pitch Doctor said:


Well here's a tip Mayo : give them some time and they may come up with an original idea

I can only dream of working on a product like this said:

"We were looking for an agency that could turn around cut through creative in a hurry, but having been unsuccessful, we made this instead".

Omar Ripoffsky said:

that explains why it looks like a first thought execution

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