Mount Franklin extends ‘Message’ campaign with singer Guy Sebastian via McCann Sydney
Mount Franklin has joined forces with Guy Sebastian to record a limited edition cover of The Police’s global hit Message in a Bottle to celebrate the premium water brand’s ‘Message’ campaign in support of the McGrath Foundation via McCann Sydney.
The ‘Message’ campaign is an extension of the iconic ‘Mount Franklin’ pink lids campaign to help fund additional McGrath Breast Care Nurses in communities across Australia. ‘Mount Franklin’ has been a proud supporter of the McGrath Foundation since 2010 and this year is donating its most valuable real estate – its bottle – to enable Australians to view and share video messages of support.
To celebrate the success of the ‘Mount Franklin’ Message campaign and further encourage more Aussies to get involved, ‘Mount Franklin’ and Guy Sebastian have teamed up to take Message in a Bottle in a new direction. The award winning artist stepped back into the studio to add reggae beats and a slick string instrumental, updating the 1979 number one hit for summer 2012.
Says Sebastian: “Breast cancer is a cause close to my heart – as it is to many others. I’m thrilled to be collaborating with ‘Mount Franklin’ and celebrating its fantastic ‘Message’ campaign to raise awareness of, and funds for, the McGrath Foundation.
“I’m a huge fan of the original Message In A Bottle track and have relished the chance to put my own spin on this classic, whilst raising money for a good cause. Together we really can make a difference.”
Says Anne Joly, Mount Franklin senior brand manager: “The ‘Message’ campaign has resonated with the Australian public since it launched in September, and has seen them record hundreds of messages of support for the McGrath Foundation. We’re thrilled that we’re able to take the activity to a new level with Guy Sebastian, and know that his take on Message in a Bottle will be loved by people right across Australia.
“We’re confident this collaboration will help raise awareness about the great work the McGrath Foundation do, and through downloads of the track, help to raise much needed funds for the McGrath Foundation.”
Says Kylea Tink, CEO of the McGrath Foundation: “Working with Corporate Friends like ‘Mount Franklin’ enables us to not only place much needed McGrath Breast Care Nurses in communities right across Australia, but also to help us spread the word about breast awareness to young women.”
The track will be on sale from 11.59pm (AEST) on 1 December 2012 until March 2013, with part of the proceeds going directly to the McGrath Foundation*.
Guy Sebastian has also recorded a message of support, joining a number of well known Aussies including Jennifer Hawkins, Fitzy and Wippa and Adam Garcia who have donated their time to spread McGrath Foundation’s good work as part of the Mount Franklin Message campaign. Since ‘Mount Franklin’ Message bottles started appearing on shelves in September, Australians across the country have been creating their own messages of support on behalf of the McGrath Foundation. And, to encourage participation and raise additional funds, ‘Mount Franklin’ donates $1 to the McGrath Foundation for every eligible message
posted in November and December 2012.
Mount Franklin’ has been associated with the support of breast cancer charities for the past seven years, contributing more than $1.5 million to the cause since 2006 and assisting in the placement of two McGrath ‘Mount Franklin’ Breast Care Nurses in Kalgoorlie and Esperance in Western Australia, with a third in Angaston, South Australia.
*Song to cost $2.19 and is available for download from iTunes from 11.59pm (AEST) on 1 December 2012, with $1.29 from each download going to the McGrath Foundation.