New oral care brand Quay set to launch raunchy debut campaign via 18Feet&Rising, Sydney
Creative Agency, 18 Feet & Rising Sydney have launched a film for new Australian oral care brand - QUAY.QUAY was created by Sydney Dentist Dr Steven Lin together with his business partner and entrepreneur Misha Zelinsky.
QUAY's entire range of products are based around Green Tea, which has been used in Eastern culture for thousands of years as a way of improving oral hygiene.
The launch film was directed by Juliet Taylor with music composition by Ashley Manning from Deviant Productions in Sydney. The film will launch online today with further cinema activity planned for the New Year.
VIEW THE SPOT
Dejan Rasic, ECD at 18 Feet & Rising comments "We're proud to be
working with the guys at QUAY on the launch of their new brand. This new
spot marks an exciting time and we can't wait to watch the brand
develop."
Client: QUAY Oral Care Client
Executives: Steven Lin & Misha Zelinsky
Agency: 18 Feet & Rising Sydney
Executive Creative Director: Dejan Rasic
CEO: Ben Colman
Creative Team: Derrick Kim & Dejan Rasic
Director: Juliet Taylor
Producer: Georgette Screen
Production Company: Juliet Taylor Productions
Director of Photography: Lachlan Milne
Wardrobe/Set: Cherith Crozier
Composer: Ashley Manning
Music Producer: Sylvia Uebelhoer
Music: Deviant Productions
Grade/Design: Kris Rees
Client: QUAY Oral Care Client
Executives: Steven Lin & Misha Zelinsky
Agency: 18 Feet & Rising Sydney
Executive Creative Director: Dejan Rasic
CEO: Ben Colman
Creative Team: Derrick Kim & Dejan Rasic
Director: Juliet Taylor
Producer: Georgette Screen
Production Company: Juliet Taylor Productions
Director of Photography: Lachlan Milne
Wardrobe/Set: Cherith Crozier
Composer: Ashley Manning
Music Producer: Sylvia Uebelhoer
Music: Deviant Productions
Grade/Design: Kris Rees
The link says "view the spot", but I can never find it.
A contender for worst ad of the year. Weak idea, terribly executed.
rubbish.
next.
thats bad
Huh?
So disappointing. maybe if they used the toothpaste elsewhere he'd last longer.
I'll have what she's having. Should sell a lot of toothpaste.
Oppan Gangnam Style!
????
Very Funny! Well done to all.
1' 17" is a lot of time to get any message across.... but apparently still not enough in this one
Eh? What?
The only positive I can take is that it must have been good fun on the shoot.
"Ok, the ass kneading wasn't quite right, let's go again - really KNEAD it this time, like you're making bread."
Oh dear.
i just wanked over this on my smartphone in the loo at work...was that the idea?
was that an end of year student film?
A fun and youthful approach to launching a product in a category that usually plays it very safe. I think it will make some noise. Nice one.
big anti climax
Everyone is talking about this which will result in fast and deep market penetration.