New oral care brand Quay set to launch raunchy debut campaign via 18Feet&Rising, Sydney

Screen shot 2012-12-05 at 6.35.59 PM.jpgScreen shot 2012-12-05 at 6.36.44 PM.jpgCreative Agency, 18 Feet & Rising Sydney have launched a film for new Australian oral care brand - QUAY.

QUAY was created by Sydney Dentist Dr Steven Lin together with his business partner and entrepreneur Misha Zelinsky.

QUAY's entire range of products are based around Green Tea, which has been used in Eastern culture for thousands of years as a way of improving oral hygiene.

The launch film was directed by Juliet Taylor with music composition by Ashley Manning from Deviant Productions in Sydney. The film will launch online today with further cinema activity planned for the New Year.

Dejan Rasic, ECD at 18 Feet & Rising comments "We're proud to be working with the guys at QUAY on the launch of their new brand. This new spot marks an exciting time and we can't wait to watch the brand develop."

Client: QUAY Oral Care Client
Executives: Steven Lin & Misha Zelinsky

Agency: 18 Feet & Rising Sydney
Executive Creative Director: Dejan Rasic
CEO: Ben Colman
Creative Team: Derrick Kim & Dejan Rasic
Director: Juliet Taylor
Producer: Georgette Screen
Production Company: Juliet Taylor Productions
Director of Photography: Lachlan Milne
Wardrobe/Set: Cherith Crozier
Composer: Ashley Manning
Music Producer: Sylvia Uebelhoer
Music: Deviant Productions
Grade/Design: Kris Rees


being honest said:

The link says "view the spot", but I can never find it.

yeah but said:

A contender for worst ad of the year. Weak idea, terribly executed.

dear lord said:



oh no said:

thats bad

18mm and not rising said:


reg said:

So disappointing. maybe if they used the toothpaste elsewhere he'd last longer.

Oral Bee said:

I'll have what she's having. Should sell a lot of toothpaste.

Gary Busey said:

Oppan Gangnam Style!

questions said:


Hani said:

Very Funny! Well done to all.

waiting.. said:

1' 17" is a lot of time to get any message across.... but apparently still not enough in this one

Eh? said:

Eh? What?
The only positive I can take is that it must have been good fun on the shoot.

"Ok, the ass kneading wasn't quite right, let's go again - really KNEAD it this time, like you're making bread."

I was hopeful ... said:

Oh dear.

bloke said:

i just wanked over this on my smartphone in the loo at work...was that the idea?

commentator said:

was that an end of year student film?

i smiled said:

A fun and youthful approach to launching a product in a category that usually plays it very safe. I think it will make some noise. Nice one.

adsf said:

big anti climax

Joe said:

Everyone is talking about this which will result in fast and deep market penetration.

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