Nike celebrates 30 years of the Air Force 1 sneaker with online campaign via Taboo

360 AF1.jpgTo celebrate the 30th anniversary of the iconic Nike Air Force 1 sneaker, The Taboo Group has produced a collaborative campaign featuring some of Australia & New Zealand's best creative minds and style leaders, known as 'The Ones'.

Launching today via a bespoke Tumblr that will house exclusive content from nine collaborators, kicking off with ARIA winning hip hop artist, 360 and Kiwi street photographer, Tom Gould.
In his short film, 360 reveals his foray into music and the inspiration behind his tracks, while Tom Gould delves into the progression of his career from street art to photography.

VIEW THE CAMPAIGN
VIEW THE TOM GOULD VIDEO

tom gould AF1.jpgNew content will launch onto the site over the next two weeks from fashion designers', Vanishing Elephant; music producer, Jonti; audio visual DJ, Sampology; Sneaker Freaker founder, Simon 'Woody' Wood; and curator and graphic artist, Mark Drew.

"The Ones", selected and produced by Taboo, have created white nike AF1.jpgunique content that celebrates the legacy of the Nike Air Force 1 and that will inspire the next generation of up and coming talent.

Says Cara Norden, Nike Pacific: "The Taboo team has been instrumental in the rollout of 'The Ones' campaign, using their strong connection with the youth market, creativity and personal approach to deliver an exceptional result for Nike. The team's passion for the brand and commitment to the end result has been evident throughout."

Says Reece Hobbins, creative director Taboo: "We're excited to be working with Nike, the biggest youth brand in the world, on the re-launch of the Nike Air Force 1. We've seen new levels of creative collaboration realised in our partnership with 'The Ones'."

8 Comments

Adi Dassler said:

A bespoke Tumblr housing exclusive content? Wow!

LEFT FIELD said:

MY FAVOURITE PAIR OF SHOES IN MY ROOM IS MY AIR MAX 90S. SECOND IS ADIDAS.

Max said:

Terribly Forced.

@Max said:

Air-forced?

commentator said:

360? So 2011

IDK said:

I thought is was pretty cool actually

MD said:

I think this has some cool parts to it. The idea is solid.
My only comment would be thats its very similar in style to Adidas 2009-ish.

jam said:

Did Chris Lilly make up these characters?

Man it's weird these days seeing artists shill themselves for brands. The sell is so transparent. There was a time when kids could see through this sellout, but now they seem to go along merrily with it.

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