Tile and paver brand Amber appoints Xavier Advertising as new agency partner
Renowned tile and paver brand Amber has moved its advertising and communications account to Xavier Advertising, following a competitive pitch.Previous agencies for Amber have included Ideaworks and M&C Saatchi, with communications most recently being handled in-house.
Says Vanda Correia, Amber head of marketing: "Xavier is a great fit for us. They understood our market, got the strategy right and impressed us with a range of thinking that rang both creative and sales bells.
"We're excited about the new campaign and are expecting a really good
reaction when it launches to our key market in NSW and QLD.
Billings are undisclosed with the new campaign expected to launch early 2013.
Billings are undisclosed with the new campaign expected to launch early 2013.
'.................most recently handled in house.' Oh dear, oh dear.
If I had a dollar for every agency that thought Amber was the answer I could tile every public toilet in Sydney.
sounds like someone lost a pitch..
@ paltrow there are some things you pitch for dear, and some you don't.
Amber Head of Marketing said : "Xavier is a great fit for us".
Mayo Marketing Manager said : "Xavier fitted the bill perfectly".
Hope Xavier's ads for clients are more original than the press releases they write for them.
Congratulations Omar and team.
Merry Christmas m8.