Tile and paver brand Amber appoints Xavier Advertising as new agency partner

AMBER Logo_RGB.jpgRenowned tile and paver brand Amber has moved its advertising and communications account to Xavier Advertising, following a competitive pitch.
 
Previous agencies for Amber have included Ideaworks and M&C Saatchi, with communications most recently being handled in-house.
 
Says Vanda Correia, Amber head of marketing: "Xavier is a great fit for us. They understood our market, got the strategy right and impressed us with a range of thinking that rang both creative and sales bells.
"We're excited about the new campaign and are expecting a really good reaction when it launches to our key market in NSW and QLD.
 
Billings are undisclosed with the new campaign expected to launch early 2013.

5 Comments

Gwyneth said:

'.................most recently handled in house.' Oh dear, oh dear.

If I had a dollar for every agency that thought Amber was the answer I could tile every public toilet in Sydney.

paltrow said:

sounds like someone lost a pitch..

Gwyneth said:

@ paltrow there are some things you pitch for dear, and some you don't.

JohnW said:

Amber Head of Marketing said : "Xavier is a great fit for us".
Mayo Marketing Manager said : "Xavier fitted the bill perfectly".

Hope Xavier's ads for clients are more original than the press releases they write for them.

Richard Denham said:

Congratulations Omar and team.
Merry Christmas m8.

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