Whybin\TBWA Melbourne snares $15m McCain account after pitch against CumminsRoss + AJF

Screen shot 2012-12-21 at 5.40.33 PM.jpgCampaign Brief can reveal that the $15m+ McCain business has been awarded to Whybin\TBWA Melbourne after a three-way pitch against CumminsRoss and AJF Partnership. The incumbent was Ogilvy.

No one at Whybins was available to confirm the news this evening but our source is pretty close to the action.

12 Comments

Accountant said:

Try 4 million

Open Goal said:

Oh Whybin, you've done it again.

either said:

whether it is $4 or $15 M - merry xmas and a happy new year to whybin melbourne.

Santa said:

That's a big Christmas present. Well done.

Ann said:

A Merry Christmas for one agency, navel gazing for another

DM said:

Big loss for Ogilvy.

bad santa said:

Ogivly is shit and shrinking

Reality check said:

The Accountant must have retired in 1980.McCains is now a genuine 15-20 millIon piece of integrated business.

Bm said:

Well done Scott- one true adman

John said:

Not looking good for Ogilvy. Who's next? BMW maybe.

Correctional Facility said:

BMW, 11:27?
Are they
(a) a new agency created just to confuse potential clients of BWM
or
(b) the ultimate driving machine?

Jim said:

Nappa is soooo hot right now.

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