Whybin\TBWA Melbourne snares $15m McCain account after pitch against CumminsRoss + AJF

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Screen shot 2012-12-21 at 5.40.33 PM.jpgCampaign Brief can reveal that the $15m+ McCain business has been awarded to Whybin\TBWA Melbourne after a three-way pitch against CumminsRoss and AJF Partnership. The incumbent was Ogilvy.

No one at Whybins was available to confirm the news this evening but our source is pretty close to the action.