2013 Jeep Wrangler offers all 'the gear you need' in latest spot via CumminsRoss, Melbourne
Jeep Australia has put to air its latest spot for the 2013 Jeep Wrangler via CumminsRoss, Melbourne. 'The Gear You Need' TVC features Australian big wave surfer and adventure athlete Mark Visser.
VIEW THE 30 SEC SPOT
VIEW THE FULL LENGTH SPOT
Punters can also win a Wrangler by uploading their best photo of the Jeep Grille. The competition ends March 27.
Nothing new here, move on.
Nice.
Not a bad use of a brand ambassador - don't speak, don't act, just drive this car into a plane and look cool.
Pretty incredible stuff from what I've heard about the money it cost
Beautifully shot with some great sound. Would make a great cinema ad. Nice work.
Car companies. Take a risk. For the love of god.
And I like Jeeps - that will not make me rush out and buy one.
This is a good car ad. It pulls you in and makes you watch. And it doesn't bang on about air conditioning, iPod docks or really special discounts. Better than 90% of cars ads out there.
pretty epic
that track has been a really good score for them
the digital element is a bit disjointed though - you land on the page and there is not enough instructional content to tell you what it is, what to do or why do bother doing it
i want a jeep
I cannot complete the adventure. What does a dude getting in a plane and snippets of a surfer mean about anything? I hope when this goes live the website or something actually connects the dots.
I wonder what the budget on this was. I hear it's their style to offer the job to a green Director as "One for the reel". It might be, but where does that leave the industry? Car TVC's for 50k and people working for free. I'm sure Jeep are still racking it in. Just doesn't weigh up as fair to me.
I longer more poinderous version would be good. Maybe a 90?
Nice work boys.
Anyone that has posted a positive comment on this, should move on.
It's a great example of where the brand shouldn't be heading.
Quite interesting the way it's loaded into a cargo plane, but the scene seems a little bit sedate.
Perhaps the finishing shot could be something like this...
https://www.youtube.com/watch?v=PLXhPoxytsM