Agency & Brand Xmas 2012: This is what millions of dollars worth of ad agency hours looks like

Screen shot 2013-01-04 at 11.18.18 AM.jpgContinuing an annual tradition since 2005, industry website Bannerblog has found 120+ Christmas cards & promotions created to celebrate this holiday season.

CHECK THEM ALL OUT ON BANNERBLOG

2012's Holiday Trends
  • 3D Printing is so hot right now
  • Giving to charity is popular but agencies max out at $20k Although multiple agencies, through their own ecard's lack of involvement gave < $100
  • Gangnam Style sweaters. Every agency that went there wore it on an ugly sweater
  • The end of the World. It was 4 days before Xmas and kind of a big deal
  • Live streaming any other time of year would just seem wrong
  • World Records are always popular
  • Mobile featured heavily this year. The experience of being told I need my mobile, go to a URL and then enter a code just to experience a site was a bad one though.
  • Making and selling things.

The Big Losers in 2012's Holiday Trends

  • Instagram, tumblr and pinterest featured much less than Facebook
  • The staff that have to dress up and/or sing
  • Games? Very few games this year
  • QR codes and NFC
  • Upload your face
  • The hipster market is down with just a couple this year compared to several last year
  • Projections were non existent

1 Comments

Andy said:

A freind forwarded this piece of gold to me. It's made by a small social media agency in melbourne:

http://www.youtube.com/watch?v=X9hQyUzzv70

Just wow.

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