Bay Leather Republic launches TVC via Strategy Design & Advertising and Maven Productions
Bay Leather Republic, via Strategy Design & Advertising and Maven Productions, has premiered its first ever TVC, airing over a two week period, from Thursday 27 December to Saturday 12 January on free-to-air channels 9 and 10, and digital channels Gem, Go and Eleven.The 15-second adverts take a playful look at the concept of uncomfortable furniture, featuring actors sitting awkwardly on worn out sofas, broken deck chairs and deflated exercise balls. The adverts encourage consumers to get rid of the old and shabby, and make themselves comfortable with a new sofa at an affordable price in the Bay Leather Republic sale.
WATCH THE SPOT
Says Donna Fergus, marketing development manager for Bay Leather
Republic: "We refreshed our brand identity mid-last year with a
simplified logo, engaging tagline 'Make Yourself Comfortable' and new
look catalogue and advertising campaign. Using TV as an additional
medium to reach a mass audience is the logical next step, especially at a
time of year when many families are planning to update their furniture."The campaign is designed to increase awareness of the Bay Leather Republic brand and communicate our offers, ultimately directing consumers to our refreshed website or to one of our 15 stores nationwide."
The TVCs are airing in Sydney and Melbourne.
great to see ads shot on an Iphone can make it on air ...